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Kaiser Permanente · Digital health

Care access across a complex digital health ecosystem

Design and research leadership for Kaiser Permanente's consumer digital health experience — helping millions of members get care, navigate coverage, and trust the system behind it.

Role
Principal Product
Design Lead
Company
Kaiser Permanente
Domain
Digital health
Scale
Millions of members
Executive proofWhy this matters for VP-level design roles
Enterprise scale

Led UX design and research across Receive Care and Navigate to Care for one of the largest integrated health systems in the U.S., serving millions of members.

System at scale

Architected a design system spanning 100+ digital touchpoints, bringing consistency to a sprawling, high-stakes care ecosystem.

C-suite partnership

Orchestrated product roadmaps with C-suite executives, driving innovation in telemedicine and digital health.

Mandate

In healthcare, the experience is the care. When a member can't find how to get seen, the system has already failed them.

As Principal Product Design Lead for Receive Care and Navigate to Care, I led UX design and research across Kaiser Permanente's digital health ecosystem — the member landing experience, scheduling, medical history, pharmacy, and the connective tissue that links them. The work spanned millions of members and the providers who serve them.

My remit was strategy, design and research leadership, enterprise design-system architecture, and executive alignment — making a vast, regulated, multi-channel ecosystem feel coherent and humane to the people depending on it.

Problem

Care access in an integrated health system is a coordination problem as much as a design problem. Members move across many surfaces, and any seam can become a barrier to care.

  • Getting care meant crossing many disconnected surfaces — landing, scheduling, history, pharmacy — each with its own logic.
  • Telemedicine was a strategic priority, but the experience had to earn member trust, not just exist.
  • Inconsistent patterns across 100+ touchpoints slowed teams and eroded confidence in a high-stakes domain.
  • Research too often arrived after decisions, instead of shaping the roadmap itself.
Strategy

I led design and research as one practice and connected both to executive strategy — so the work improved the member's path to care and the organization's ability to ship it consistently.

01

Design around the member's path to care

Reorganized the experience around how members actually get seen — landing, scheduling, history, pharmacy — instead of around internal org boundaries.

02

Make the system coherent

Architected an enterprise design system across 100+ touchpoints so a regulated, sprawling ecosystem felt like one trustworthy experience.

03

Lead research into the roadmap

Moved research upstream — partnering with C-suite executives so member evidence shaped telemedicine and digital-health bets, not just validated them.

Leadership contribution

This case study is the enterprise-scale proof point: leading design and research for a healthcare system where consistency, trust, and access are not features but obligations.

Globally distributed team

Built and led a globally distributed design team rooted in critique and customer-centered development across care-access products.

Enterprise design system

Architected the system spanning 100+ digital touchpoints that gave a vast ecosystem a consistent, trustworthy voice.

Executive influence

Partnered with C-suite leaders to shape telemedicine and digital-health roadmaps with member evidence.

In an integrated health system, every seam between screens is a potential barrier to care.

Outcomes
Member

A clearer path to care

Reorganized care access — landing, scheduling, history, pharmacy, telemedicine — around how members actually get seen, across a system serving millions.

System

Coherence across 100+ touchpoints

An enterprise design system that brought consistency and trust to a regulated, sprawling digital health ecosystem.

Organization

Research-led, executive-aligned

A globally distributed design and research team feeding C-suite roadmaps for telemedicine and digital health.