A core redesign that grew premium conversion
Product strategy and design leadership for Life360's mobile experience, making location sharing and family coordination easier to understand and adopt.
Consumer-scale design tied to the business
Consumer scale
Led the design of a family-safety product used by families at global scale: trust-sensitive, high-stakes, everyday mobile.
Business outcome
Lifted premium conversion 22% by making premium value show up in moments of need: a design decision tied directly to revenue.
System thinking
Introduced a reusable design foundation so new safety and premium features could ship without UI fragmentation across iOS and Android.
Life360 needed to make family safety feel immediate and trustworthy across everyday mobile moments.
As Head of Design, I led UX strategy and product design for the iOS and Android redesign. Prototyping and cross-functional planning came with the remit. The work covered onboarding and family setup, then navigation and location sharing. Safety zones and premium conversion shaped the design, and a reusable foundation tied it together so the redesign could scale.
The product served families around the world, so the experience had to reduce uncertainty fast. Where is my family? Are they safe? What can I do next?
Customer support themes and app-store reviews pointed to the same issues. Analytics and usability testing backed them up. So did the interviews.
- Setup and family invitations created early friction.
- Core safety features were buried under navigation, and repeat use suffered.
- Privacy and location-sharing controls needed clearer mental models.
- Hard-coded UI patterns made the product harder to scale across features and platforms.
I aligned product, engineering, and marketing around a simpler product model. The circle had to be understandable, safety actions had to sit near the surface, and premium value had to show up in the moment of need.
Clarify the circle
Reduced onboarding friction and made family setup and invitations easier to complete.
Prioritize safety actions
Location and safety zones moved into a clearer navigation system. Driving signals and emergency support came with them.
Build for scale
Introduced reusable patterns so new safety and premium features could ship with less UI fragmentation.
The bet I made was that clarity, not more features, would move the business: simplify the core loop, understand the circle, and surface safety actions. Let conversion follow. I led UX strategy and the iOS and Android redesign across product and engineering. Marketing and the executive team aligned around that model. It broadened my range beyond healthcare into trust-sensitive consumer product at scale.
Mobile product leadership
Directed iOS and Android redesign work across core family-safety workflows.
Growth connection
Tied product clarity to a measurable business result: premium conversion.
Cross-functional execution
Aligned product and engineering around a simpler core loop. Marketing and executives came along.
Mobile product redesign
The redesign made safety easier to understand before users had to think about software.
When safety is the product, clarity is the value.
A clearer core loop
Simpler onboarding and a clearer core loop made the family-safety experience easier to understand and adopt across iOS and Android.
+22% premium conversion
Premium value showed up in moments of need rather than isolated from the user's safety needs, converting more families to paid.
A reusable design foundation
Ended the UI fragmentation that slowed every release, so new safety and premium features could ship consistently across iOS and Android.