A core redesign that doubled engagement
Product strategy and design leadership for Life360's mobile experience, making location sharing, family coordination, and safety features easier to understand and adopt.
Design
Led the design of a family-safety product used by families across 195 countries — trust-sensitive, high-stakes, everyday mobile.
The redesign doubled engagement and lifted retention 38% and premium conversion 22% — design decisions tied directly to the business.
Introduced a reusable design foundation that cut new-feature time-to-market by 15% across iOS and Android.
Life360 needed to make family safety feel immediate, useful, and trustworthy across everyday mobile moments.
As Head of Design, I led UX strategy, product design, prototyping, and cross-functional planning for the iOS and Android redesign. The work focused on onboarding, family setup, navigation, location sharing, safety zones, premium conversion, and a more scalable design foundation.
The product served families across 195 countries, so the experience had to reduce uncertainty fast: where is my family, are they safe, and what can I do next?
Customer support themes, app-store reviews, analytics, interviews, and usability testing pointed to a connected set of issues.
- Setup and family invitations created early friction.
- Navigation hid core safety features and weakened repeat use.
- Privacy and location-sharing controls needed clearer mental models.
- Hard-coded UI patterns made the product harder to scale across features and platforms.
I aligned product, engineering, marketing, and executive stakeholders around a simpler product model: make the circle understandable, make safety actions visible, and make premium value show up in moments of need.
Clarify the circle
Reduced onboarding friction and made family setup, invitations, and member states easier to complete.
Prioritize safety actions
Elevated location, safety zones, driving signals, and emergency support into a clearer navigation system.
Build for scale
Introduced reusable patterns so new safety and premium features could ship with less UI fragmentation.
This story broadens the portfolio beyond healthcare: it shows consumer-scale product judgment, trust-sensitive mobile design, and the ability to connect design decisions to engagement, retention, and conversion outcomes.
Mobile product leadership
Directed iOS and Android redesign work across core family-safety workflows.
Growth connection
Connected product clarity to engagement, retention, and premium conversion.
Cross-functional execution
Aligned product, engineering, marketing, and executive stakeholders around a simpler core loop.
Mobile product redesign
The redesign made safety easier to understand before users had to think about software.
2× engagement, +38% retention
A clearer core loop and simpler onboarding turned the family-safety experience into a daily habit, not an occasional check.
+22% premium conversion
Premium value showed up in moments of need rather than isolated from the user's safety needs — converting more families to paid.
15% faster delivery
A reusable design foundation cut new-feature time-to-market 15% and ended the UI fragmentation that slowed every release.